Highlighted Projects & Advisory Impact
A collection of brand positioning, fractional marketing leadership, and civic placemaking initiatives built for venture-backed startups, enterprise brands, and public institutions.
Sculpture Garden Trail
Civic Strategy & Public Art Placemaking
Cryptocurrency Ecosystem
Blockchain. Growth Strategy
Ed Tech Communication Platform
Go-To-Market & Project Positioning
Cultural Policy & Master Planning
City 10-Year Comprehensive Plan
Selected experience through direct and agency partnerships across entertainment, technology, venture, civic, and cultural ecosystems.
Universal Music Group
- Campaign Execution: Managed regional marketing rollouts and content creation strategies for a diverse roster of UMG artists.
- Audience Engagement: Scaled brand awareness and fan engagement through targeted digital content creation and influencer partnerships.
- Trend Forecasting: Leveraged local market insights and cultural trends to optimize national marketing strategies and artist visibility.
- Event Activation: Coordinated regional events, university partnerships, and media promotional opportunities to drive music consumption.
Discovery Education
- Internal Agency Operations: Managed cross-functional project streams connecting marketing, sales, and PR to scale institutional and district-level reach.
- Omnichannel Campaign Delivery: Oversaw end-to-end project timelines and resource allocation for educator-facing campaigns across email, paid search, social, and web.
- Physical Activation Logistics: Coordinated vendor production and global distribution for high-touch teacher gift boxes and promotional merch to drive school subscriber retention.
- Sales Enablement: Project-managed web updates and promotional collateral builds to equip sales teams with critical outreach assets.
Apple
- Platform Deployment: Assisted in the creation and rollout of a new web platform for Apple.com, seamlessly integrating with SAP and custom internal software while leading post-launch transition training.
- Global Online Store Management: Managed over 2,500 custom Apple stores for enterprise businesses across the US, Canada, and Mexico, and served as Master Data Analyst for the EMEA market.
- Knowledge Architecture: Authored over 100 internal and customer-facing Knowledge Base articles to streamline support and platform operations on Apple.com.
- Customer Insights & Optimization: Gathered cross-functional customer insights to provide actionable data for engineering teams, driving key process improvements and cost savings.
The Nature Conservancy
- 75th Anniversary Book Project Management: Coordinated project timelines, deliverables, and cross-functional workflows for the publication of TNC’s official 75th-anniversary photo book and history book.
- Vendor Procurement: Facilitated the RFQ and vendor selection process for production and fulfillment partners, collaborating with legal to finalize contracts and vendor agreements.
- Cross-Functional Operations: Project management tracking (Asana), regular team meetings, and workflow software to maintain alignment across creative, editorial, and leadership teams.
- Compliance & Asset Management: Structured centralized document repositories and compliance storage systems to maintain secure asset archives and operational governance.
Microsoft
- APAC Retail Expansion: Managed compliance, quality standards, and operational readiness for the physical Microsoft Retail Store rollout across the APAC market, leading program management for the APAC Expansion.
- Omnichannel Software Strategy: Led requirements gathering and project planning for an enterprise omnichannel software platform supporting global retail, online, and 3rd-party sales operations.
- Geofencing & Text-Based Tech Implementation: Deployed text marketing tools and indoor mapping technologies across Microsoft Retail Store locations in the US and Canada.
- Support & Retail Enablement: Coordinated asset production and content development across physical retail, call center, and partner channel support networks.